Senior Visual Designer at River — Design Consultant at SAS — Creative Director and Founding Partner at Oystr. Advertising. Visual beauty is a part of my everyday work.
Welcome on Board! Star Alliance Member, SAS is ranked as one of Europe´s most punctual airlines since several years. Currently working as Design Consultant —
I have been working with Peroni Nastro Azzuro for the past 3 years as Creative Consultant. My current work focus on developing compelling stories around the premium Peroni lifestyle within Fashion, Design and Arts —
Selected Cases —
Grolsch Block Party 2013
Oystr. has been the digital agency for two editions of Grolsch Block Party. As creative director, I designed a new brand identity and developed a new logotype.
I also have been in charge of Digital Communication Management and developed an online strategy for both editions.
I took part of this project together with GFC, State Interactive and Oystr. As part as the Oystr. team I developed the creative concept as well as art directing the installation. I also designed the iPad app UI and experience.
I have been assigned from Cheap Monday to develop a digital campaign to celebrate their ten year anniversary. Cheap Monday wanted to thank their fans and customers for all their support during their first 10 years, by gifting 10 000 pairs of jeans. I was asked to create a digital framework for the activity.
10 Pop-Ups, 10 locations for 10 minutes only - 10.000 pairs of jeans giveaway as a guerrilla installation. Fans were encouraged to vote for their city on a campaign website, and after two weeks a Pop-Up would open in each one of the top 10 cities. Oystr. assignment involved the design of the campaign site and the digital framework for the campaign.
The campaign quickly spread across social media and online magazines, being featured in some of the most influential fashion blogs as well as sites like Vogue Italy, Cosmopolitan, BON, Rodeo and many more.
Peroni Nastro Azzurro
I have been working closely with the SAB Miller Group since 2012. I have been responsible for Digital Communication for Peroni Nastro Azzurro since 2013. I have been leading several projects that includes Digital Strategy, Creative Concept Development, Events, Film and AD.
Aperitivo Peroni is a campaign I created and executed with Oystr. Together with Italiano Bar in Stockholm, we explored three classical Aperitivo recipes. The films are part of a serie of shorts that will be launched during the year 2015.
Creative Director: Luca Deasti
Film Director: Emil Nylander
Aperitivo Peroni: Bruschetta
Peroni - An Italian New Year's Eve
New Year's Eve film campaign for Peroni Nastro Azzurro.
Celebrating an italian New Year's eve, the day of the year there's a little bit of italian in every swede.
Creative Director: Luca Deasti
Director: Emils N Nylander
Nordiska Kompaniet - NK av mig
I developed this campaign together with Oystr. and Ibeyostudio to showcase Nordiska Kompaniet upcoming collection.
We discovered an existing behaviour amongst the target group of creating look mood boards for their fashion blogs. Therefore we created a drag and drop tool for the users to showcase their inspiration.
The campaign engaged over 20k users within a week that created thousands of mood boards.
Refune Records - Otto Knows Artwork
Artwork and creative concept for Otto Knows' top chart single "Can't stop drinking about you".
Creandum, the leading company of early stage investments in the Nordics contacted us for a complete rebranding.
I directed the rebranding process and developed a new logotype together with my team.