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Fotografiska

 
 

Fotografiska

Fotografiska is anything but your regular museum. It is an international melting pot, combining world-class photography and an avant-garde restaurant with a buzzing bar scene, learning academy and modern conversation hub. Heading into 2017, the brand was getting ready for a global expansion (new locations in different countries) and realised that its digital customer journey was not in par with the experience of the physical space.

 
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Execution

From app design to e-commerce, we worked on ensuring that all channels were visually consistent, which led to a digital rebranding, a new website and an app for the museum’s visitors.

 
 
Luca Deasti | Creative & Art Director | Fotografiska
 
 

Design principles

Developed upon Basic Principles of Exhibition Design. Attention Capture, Attention Focus, Attention Engagement.

 
1.1 Contrast with background

1.1 Contrast with background

1.2 Relative size

1.2 Relative size

1.3 Visual sequence

1.3 Visual sequence

1.4 Visual stimulation

1.4 Visual stimulation

 

Ui elements

Developed on Atomic Design, a methodology composed of five distinct stages working together to create interface design systems in a more deliberate and hierarchical manner. This allows us to create user interfaces as both a cohesive whole and a collection of parts at the same time.

 
Luca Deasti | Creative & Art Director | Fotografiska
 
 
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Visual design

We designed a responsive website with mobile first mindset, with clear visual guidelines that easily applied to Fotografiska e-com and mobile app.

 
 
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Year — 2017
Art Direction — Luca Deasti
Client — Fotografiska