Fotografiska is anything but your regular museum. It is an international melting pot, combining world-class photography and an avant-garde restaurant with a buzzing bar scene, learning academy and modern conversation hub. Heading into 2017, the brand was getting ready for a global expansion (new locations in different countries) and realised that its digital customer journey was not in par with the experience of the physical space.
From app design to e-commerce, we worked on ensuring that all channels were visually consistent, which led to a digital rebranding, a new website and an app for the museum’s visitors.
Developed upon Basic Principles of Exhibition Design. Attention Capture, Attention Focus, Attention Engagement.
Developed on Atomic Design, a methodology composed of five distinct stages working together to create interface design systems in a more deliberate and hierarchical manner. This allows us to create user interfaces as both a cohesive whole and a collection of parts at the same time.
We designed a responsive website with mobile first mindset, with clear visual guidelines that easily applied to Fotografiska e-com and mobile app.
Year — 2017
Art Direction — Luca Deasti
Client — Fotografiska