Galleria Peroni

Luca Deasti | Creative and Art Director | Galleria Peroni | Peroni Nastro Azzurro

Galleria Peroni is a creative meeting place for Photography art, Design, Artists and Fashion in the heart of Stockholm. When approached with the challenge of creating a new communication platform for Peroni Nastro Azzurro for 2018, appealing to a wider target group while staying true to our core target group of art and fashion influencers, we didn’t hold back and opened an art gallery in the city most hyped creative hub.

Galleria Peroni

 

 

Galleria Peroni is a creative meeting place for Photography art, Design, Artists and Fashion in the heart of Stockholm. When approached with the challenge of creating a new communication platform for Peroni Nastro Azzurro for 2018, appealing to a wider target group while staying true to our core target group of art and fashion influencers, we didn’t hold back and opened an art gallery in the city most hyped creative hub.

 
 Luca Deasti | Creative and Art Director | Galleria Peroni | Peroni Nastro Azzurro
 Luca Deasti | Creative and Art Director | Galleria Peroni | Peroni Nastro Azzurro
 

The concept

Galleria Peroni is an unique art exhibition space curated by Peroni Nastro Azzurro in the heart of Stockholm, hosted by two of the most exciting photography agents in Stockholm – Skarp Agent and Diktator. Galleria Peroni opened its door for the public during the whole month of May, as well as host two exhibitions, two vernissage events, a lunch event with seminars and an influencer dinner.

 
 
 Luca Deasti | Creative and Art Director | Galleria Peroni | Peroni Nastro Azzurro
 Luca Deasti | Creative and Art Director | Galleria Peroni | Peroni Nastro Azzurro
 

Goals

We wanted to create a new communication concept that stayed relevant to our core target group made of influencers, artists, photographers, creators and food enthusiasts, while opening the doors to consumers for the first time in Sweden.

We established a new concept reflective of the nature of Peroni Nastro Azzurro: a premium yet effortless and relaxed space that fuels creativity and celebrates authenticity. We owned the after-work occasion in Stockholm by hosting several events and serving Peroni Nastro Azzurro to our guests.

 
 Luca Deasti | Creative and Art Director | Galleria Peroni | Peroni Nastro Azzurro
 Luca Deasti | Creative and Art Director | Galleria Peroni | Peroni Nastro Azzurro
 Luca Deasti | Creative and Art Director | Galleria Peroni | Peroni Nastro Azzurro
 

Featured artists

Cooper & Gorfer, Per Anders Jörgensen, Charlie Drevstam, Gustav Wiking, Magnus Torsne, Karolina Henke, Pelle Bergström, Carl Bengtsson, Mattias Edwall, Björn Keller, Tomas Monka, Tim Erem, BRTHR, Dan Regan, Michael Lawrence, Michel Widenius, Pierre York, Stegfors, Simon Jung, Viivi Huuska, John Beijer.

 
 Luca Deasti | Creative and Art Director | Galleria Peroni | Peroni Nastro Azzurro
 Luca Deasti | Creative and Art Director | Galleria Peroni | Peroni Nastro Azzurro
 

14

Artist collaborations

700+

Guests

500k+

event reach

 

|

credits

 

Concept: Luca Deasti & Zeke Tastas

Agents: Skarp & Diktator

Client: Peroni Nastro Azzurro